She sold part of her business for $100 million
Cindy Ord/Getty Images
Bethenny Frankel attributes her success to her negotiation skills. “I’m not overly aggressive; I’m extremely fair,” she explained to InStyle. “Everyone should be taking a risk but also having a reward. I’m a very straightforward negotiator with buying houses and doing business. I know what I want, the number I want, and that’s what I say.”
Indeed, it’s this business prowess that led her to finally sell part of her Skinnygirl business. While she struggled to decide if this was the right decision, it ultimately gave her creative control of the brand while still maintaining her position as the face of the company. Frankel confessed to People that this deal helped her regain control of her life after being so wrapped up in the business. “I don’t have time to drink water,” Frankel said. “I need a break. I’m realizing, I’m taking on too much and I’m burnt … I need some support and help.” Frankel ended up collaborating with Beam Global, selling part of Skinnygirl for $100 million. While she has kept the company following its original mission statement, it has significantly grown, considering it once offered alcohol exclusively, per Women’s Health. It has since expanded to include dressings, popcorn, coffee, supplements, and even hair and skincare products, according to Showbiz CheatSheet. As for what comes next, only time will tell.
How Bethenny Frankel Built The Skinny Girl Empire
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By Cassidy Anthony/July 27, 2021 1:10 pm EST
But how did Bethenny Frankel master the art of entrepreneurship to find such incredible success? Keep reading.
She sold part of her business for $100 million
Cindy Ord/Getty Images
Bethenny Frankel attributes her success to her negotiation skills. “I’m not overly aggressive; I’m extremely fair,” she explained to InStyle. “Everyone should be taking a risk but also having a reward. I’m a very straightforward negotiator with buying houses and doing business. I know what I want, the number I want, and that’s what I say.”
Indeed, it’s this business prowess that led her to finally sell part of her Skinnygirl business. While she struggled to decide if this was the right decision, it ultimately gave her creative control of the brand while still maintaining her position as the face of the company. Frankel confessed to People that this deal helped her regain control of her life after being so wrapped up in the business. “I don’t have time to drink water,” Frankel said. “I need a break. I’m realizing, I’m taking on too much and I’m burnt … I need some support and help.” Frankel ended up collaborating with Beam Global, selling part of Skinnygirl for $100 million. While she has kept the company following its original mission statement, it has significantly grown, considering it once offered alcohol exclusively, per Women’s Health. It has since expanded to include dressings, popcorn, coffee, supplements, and even hair and skincare products, according to Showbiz CheatSheet. As for what comes next, only time will tell.
Indeed, it’s this business prowess that led her to finally sell part of her Skinnygirl business. While she struggled to decide if this was the right decision, it ultimately gave her creative control of the brand while still maintaining her position as the face of the company. Frankel confessed to People that this deal helped her regain control of her life after being so wrapped up in the business. “I don’t have time to drink water,” Frankel said. “I need a break. I’m realizing, I’m taking on too much and I’m burnt … I need some support and help.”
Frankel ended up collaborating with Beam Global, selling part of Skinnygirl for $100 million. While she has kept the company following its original mission statement, it has significantly grown, considering it once offered alcohol exclusively, per Women’s Health. It has since expanded to include dressings, popcorn, coffee, supplements, and even hair and skincare products, according to Showbiz CheatSheet. As for what comes next, only time will tell.
